VCU x Coffee Tea Cacao Russian Expo 2026: Affirming the Position of Vietnamese Coffee in the Global Market
Coffee Tea Cacao Russian Expo 2026 – A Global Meeting Point for the Coffee Industry
From April 15 – 17, 2026, the Coffee Tea Cacao Russian Expo (CTCRE) 2026 took place in Moscow, Russia – one of the largest specialized exhibitions in Eastern Europe, gathering hundreds of businesses across the global coffee, tea, and cacao value chain.
The event is not only a product showcase but also a B2B trade hub where suppliers, roasters, importers, and F&B chains meet, exchange insights, and explore long-term partnership opportunities.
Amid the rapid transformation of the global coffee market, the CTCRE has become a key touchpoint for businesses to:
- Capture consumer trends
- Expand export markets
- Build strategic partnerships
At this year’s event, VCU (Vietnam Coffee United) officially participated at Booth B3-2, presenting the image of a professional, reliable, and globally ready Vietnamese coffee company.
Participation in the exhibition goes beyond promotion – it is part of VCU’s long-term global expansion strategy, particularly targeting Russia, Eastern Europe, and Central Asia.
VCU’s Objectives at the Expo
VCU identified three core objectives for attending the event:
Expanding Export Markets
Directly connecting with importers, roasters, and coffee chains in Russia – a market with growing demand for high-quality Robusta coffee.
Demonstrating Production and Supply Capabilities
Showcasing VCU’s integrated production ecosystem:
- Green coffee beans
- Roasted coffee
- OEM / Private Label services
With internationally certified production standards (ISO, FDA), VCU ensures consistency, traceability, and stable quality.
Elevating Vietnamese Coffee Branding
Beyond representing the company, VCU carries the mission of elevating Vietnamese coffee -especially Robusta, a key strength of Vietnam’s agricultural sector – by reinforcing its quality and consistency on the global stage.
Highlights from the Event
Throughout the three-day exhibition, VCU’s booth welcomed numerous potential partners from Russia and surrounding regions, including the Middle East, Asia, and Europe.
Key activities included:
- Experiencing Vietnamese specialty coffee
- Product sampling and presentation
- Discussions on quality standards and pricing
- Consulting on flexible OEM solutions
Value VCU Brings to B2B Customers
VCU is not just a supplier, but a strategic partner offering core values:
- Stable supply from Gia Lai coffee-growing region
- Strict quality control from green beans to finished products
- Flexible solutions tailored to different business models
- Cost optimization while maintaining quality
For domestic partners, VCU’s participation in international exhibitions also means:
- Higher product standards
- Access to global market trends
- Increased brand value when partnering with VCU
VCU’s Commitment: Sustainable Growth & Long-term Partnership
Participation in the CTCRE 2026 is not a destination, but a milestone in VCU’s long-term journey.
VCU’s Future Commitments:
Investing in Quality
Continuously improving production standards and quality control in line with international benchmarks.
Sustainable Development
Working closely with farmers to build a transparent and responsible supply chain.
Global Market Expansion
Bringing Vietnamese coffee to more demanding markets worldwide.
Partnering for Growth
Beyond being a supplier, VCU aims to become a long-term development partner for global coffee businesses.
The trip concluded with results beyond expectations. VCU’s presence at the Coffee Tea Cacao Russian Expo has left a strong impression on international partners.
In the near future, VCU looks forward to securing long-term cooperation agreements, contributing to enhancing the image of Vietnamese coffee, increasing business value, and generating foreign currency revenue for the country.
Contact Information
VCU Joint Stock Company (VCU JSC)
– Fanpage: VCU – Vietnam Coffee United
– Email: info@vietnamcoffeeunited.com
