VCU x Philippine Coffee Expo 2025
From May 9–11, the VCU team officially participated in the Philippine Coffee Expo 2025 (PCE) in Makati City—one of the largest and most prestigious coffee events in the Philippines. The expo attracted hundreds of businesses, roasters, baristas, café owners, and coffee lovers from across the region and the world. With the goal of promoting and positioning the quality of Vietnamese coffee, VCU made a strong impression on many international customers and partners, expanding export potential not only in the Philippine market but also in various other countries.
A Remarkable Return to PCE
Located at booth E13, the VCU team brought to PCE 2025 Vietnam’s signature coffee lines, including various Robusta and Arabica products. Having previously participated in PCE 2024, the team had a solid understanding of the Philippine market and drew on past experience to better prepare for this year’s event—ensuring a polished and impactful presence.
What drew visitors to VCU’s booth—beyond the coffee quality—was the modern, minimalist, and well-optimized layout that highlighted the company’s core strengths, key offerings, and achievements. This helped visitors quickly gain a comprehensive view of VCU before leaving their contact information for potential collaboration.
Notably, the enthusiasm, expertise, and dedicated approach of the VCU team made visitors feel welcomed and comfortable while experiencing the unique flavors of Vietnamese coffee.
Noteworthy Achievements
In just three days, VCU welcomed hundreds of visitors to its booth—primarily businesses, roasters, distributors, and café chains from the Philippines. Many customers praised VCU’s stable supply capabilities, high-volume production, and international certifications.
More than 50% of booth visitors had previously engaged with VCU via media channels and made appointments to visit in person, receive samples, and attend cupping sessions. Most of them appreciated the team’s friendliness and professionalism.
At PCE 2025, VCU collected nearly 100 customer contacts, all interested in deeper discussions post-expo. These visitors shared their needs, current challenges, and expressed hope that partnering with VCU would offer effective solutions.
VCU was one of the few Vietnamese enterprises present at the event. Fully aware of its mission at PCE, VCU conveyed a strong message about the quality of Vietnamese coffee. The company not only supplies raw materials but also provides roasted coffee products and OEM coffee services—high-value offerings that are fully capable of competing in the global market.
Looking Ahead
Participation in PCE 2025 was not only an opportunity to promote Vietnamese coffee quality and the VCU brand but also a key step in VCU’s strategy to expand its market—especially across Asia.
After the expo, VCU plans to enhance production capacity, build a specialized team—particularly R&D—to focus on improving coffee flavor and quality. At the same time, the company aims to strengthen its international value chain and become a long-term strategic OEM partner for global coffee brands. Currently, VCU is already serving several café chains in the Philippines under OEM partnerships.
In the near future, VCU hopes to establish a representative office or distribution center in the Philippines to better serve this promising market.
Driven by a mission to elevate the value of Vietnamese coffee on the global agricultural map, VCU is steadily affirming its position. Philippine Coffee Expo 2025 marks a milestone, opening new opportunities and motivating VCU to conquer even more demanding markets in the future.
Ambition, passion, and commitment to sustainable quality remain the foundation of VCU’s journey.
This August, VCU will appear at a new coffee trade show in an entirely unfamiliar market. Stay tuned for the next chapter in VCU’s journey!
Contact Information
VCU Joint Stock Company (VCU JSC)
Address:
– Roasting Facility: Residential Group 6, Chu Prong Town, Chu Prong District, Gia Lai Province
– Green Bean Facility: Ia Der Commune, Ia Grai District, Gia Lai Province
– Fanpage: VCU – Vietnam Coffee United
– Email: info@vietnamcoffeeunited.com
