VCU x CAFEEX Shenzhen 2025
From August 22 – 24, VCU JSC was one of the few Vietnamese enterprises participating in CAFEEX Shenzhen 2025 – one of the largest and most prestigious coffee trade fairs in China, held in Shenzhen.
About Cafeex Shenzhen 2025
Cafeex Shenzhen is one of the major annual events for coffee and beverages in Shenzhen, China. The fair hosts activities such as cupping sessions, barista demonstrations, and showcases of specialty coffee from leading brands across countries like China, Japan, Thailand, and more.
The event also serves as a platform to introduce the latest products in coffee, tea, and chocolate, as well as manufacturing equipment, brewing tools, and opportunities for business networking and in-depth knowledge sharing through seminars.
According to Cafeex, the event gathered over 500 brands, more than 80,000 visitors, and 6,000 café channels.
VCU’s First Time at Cafeex Shenzhen 2025
For its first entry into the Chinese market, VCU made thorough preparations to introduce high-quality products to international partners, including:
-
Green coffee beans: Fine Robusta, Arabica Specialty, Robusta Honey… produced with standardized processes and transparent origins.
-
Roasted coffee beans: Products manufactured at VCU’s roasting facility certified with ISO and FDA, along with GACC approval for official export to China. All items guarantee consistent quality and distinctive flavor.
-
OEM coffee services: Private-label coffee solutions for businesses looking to develop signature products. VCU has been a trusted and sustainable partner for many clients in the USA, the Philippines, and beyond.
Through its booth, VCU not only promoted product quality but also successfully showcased the image of a reliable Vietnamese producer with strong manufacturing capacity. At the same time, VCU reaffirmed its mission to bring Vietnamese coffee onto the global stage.
Results from the Event
Key achievements from Cafeex Shenzhen 2025:
-
Business connections: Direct meetings with many manufacturers, roasters, and café channels from China and other countries.
-
Export opportunities: A solid foundation to introduce Gia Lai coffee to more international markets in the near future.
-
Compliance for official exports: Gaining deeper understanding of requirements for exporting Vietnam’s key agricultural products to China, particularly regarding transparent origin and certifications such as GACC.
Mr. Nguyễn Tiến Định (Mr. James), CEO of VCU, shared: “To officially export to China, businesses must provide clear origin traceability and valid documentation, including GACC certification. VCU has already obtained GACC for roasted coffee and is in the process of securing GACC for green coffee beans, ensuring full compliance and strengthening export capacity.”
Looking Ahead
This event not only enhanced VCU’s brand image but also served as an important milestone to:
-
Bring Gia Lai coffee in particular and Vietnam in general deeper into the Chinese market.
-
Expand official exports to more countries.
-
Affirm VCU’s position as a trusted coffee producer and exporter, strongly connected with farmers and delivering products that meet international standards.
With the outcomes achieved at Cafeex Shenzhen 2025, VCU is confident that the journey to bring Vietnamese coffee to the world will become increasingly strong and sustainable.
Contact Information
VCU Joint Stock Company (VCU JSC)
Address:
– Roasting Facility: Residential Group 6, Chu Prong Commune, Gia Lai Province
– Green Bean Facility: Ia Grai Commune, Gia Lai Province
– Fanpage: VCU – Vietnam Coffee United
– Email: info@vietnamcoffeeunited.com
