VCU Joint Stock Company – VCU Coffee
Who is VCU? What does VCU do?
VCU, short for Vietnam Coffee United, is a company specializing in the production and trade of coffee in Vietnam. Established in 2018, VCU coffee has quickly asserted its position in the domestic and international coffee markets. With the mission of delivering high-quality coffee products, VCU is committed to enhancing the value of Vietnamese coffee and contributing to the sustainable development of the coffee industry.
Mission: Vietnam Coffee United JSC (VCU) was founded with the mission to deliver quality coffee products to consumers, while elevating the value of Vietnamese coffee in the global market.
Vision: To become one of the top three companies in Vietnam providing specialty coffee domestically and internationally.
Core Values: Trust – Perseverance – Transparency
History of VCU Coffee
In 2018, CEO Nguyen Tien Dinh (Mr. James) founded PNIEXPO Joint Stock Company, specializing in trading various types of coffee domestically and mainly operating on international e-commerce platforms like Etsy and Amazon.
By 2022, Mr. James decided to rename the company to VCU and established a roasted coffee bean production plant in Chu Prong District, Gia Lai Province. At the same time, the company connected with large farms and local farmers to expand the raw material supply, aligning with the values the company pursues.
In 2023, VCU JSC participated in major trade fairs in Thailand and Japan to increase brand recognition and connect with international businesses. By the end of 2023, VCU successfully exported official shipments of green coffee beans and roasted beans to markets in Australia, the Middle East, and Japan.
In 2024, VCU achieved the milestone of successfully exporting coffee to 13 countries worldwide, including the USA, Japan, the Philippines, Singapore, Australia, etc., gradually establishing its position on the world coffee map.
With a dedicated and professional team, along with extensive knowledge of coffee, VCU Coffee is proud to be a trusted partner of many major coffee brands domestically and internationally.
VCU and the Journey of Positioning Coffee
The coffee market is fiercely competitive—how does one survive and grow? VCU continuously strives to build a reputable brand image by offering high-quality products and professional, dedicated service.
Our business goal is always to prioritize product quality and customer satisfaction. With our company established and our factory located in the coffee-producing region of Gia Lai, we purchase coffee directly from large farmers and connect with hundreds of smallholder farmers. This allows VCU to optimize production costs and provide competitively priced products to our customers.
Even in demanding markets such as the United States, Japan, Singapore, and Australia—where high standards for coffee quality, packaging, and professional service are required—VCU has successfully exported through official channels. This achievement is a testament to our efforts.
Currently, VCU has successfully penetrated markets in 13 countries and territories. In Vietnam, we have a presence in most provinces and cities, with a repeat purchase rate of over 90%.
VCU’s Products
Green Coffee Beans
Firstly, the essential raw material – green coffee beans. Proudly located in Gia Lai Province, one of the largest coffee-growing regions in Vietnam, VCU has a robust network connecting with large farms and local farmers, ensuring quality and stable coffee supply year-round.
VCU provides a variety of green coffee beans, including Robusta, Arabica, and Excelsa. The coffee beans are carefully selected, with a high ripeness rate, ensuring the best quality before processing into green beans, roasted coffee beans, or coffee powder.
Above all, we prioritize quality, which is why VCU’s green coffee beans have the following advantages:
- Self-production of green beans, ensuring strict quality control
- Meeting customer demands with processing methods such as Natural, Full washed, Honey…
- 100% sun-dried
- High density
- The black – foreign matter – broken rate meets standards, varying by product code but still within the allowable range
- Good aroma, beautiful color, and attractive appearance
For detailed information about green coffee bean products, click here: Green Beans Coffee
Roasted Coffee Beans
One of VCU’s main products is roasted coffee beans. VCU Coffee provides coffee with various roasting levels such as Light, Medium, Medium-Dark, and Dark to meet diverse customer needs.
Note that we only roast coffee after receiving a successful order to ensure the quality of both the body and flavor of the coffee.
At VCU, we have a roasting workshop that meets ISO 22000:2018 and FDA standards, so customers can be assured of the coffee quality. Additionally, VCU offers the following outstanding benefits:
- Two industrial roasters with a production capacity of up to 80 tons/month, meeting the demand for large and urgent orders.
- Roasters use modern Hot-air roasting technology, ensuring the development of coffee flavors during roasting. Automatic profile saving, ensuring consistency in customers’ roast batches.
- 100% pure roasted coffee, no additives, retaining the original coffee flavor.
- Experienced roasting team, constantly updating and improving knowledge and skills.
- A variety of roasted coffee products: Single-Origin and Blend from Robusta, Arabica, Excelsa.
- Customers receive consultation from VCU Coffee’s R&D team on the suitable roast level and coffee type for their needs.
For detailed information about roasted coffee bean products, click here: Roasted Coffee Beans
OEM Coffee
VCU offers OEM coffee services, helping individuals/businesses build and develop their own coffee brand. VCU supports from raw material selection, coffee roasting formula, processing, grinding, and packaging, ensuring a quality product at a reasonable price.
VCU Coffee acts as a backbone throughout your brand development journey. Businesses save significant costs on infrastructure and equipment investment such as roasters and coffee grinders. At this point, businesses only need to focus on operations, team development, sales, and marketing. VCU ensures a stable and timely supply of raw materials.
For detailed information about OEM coffee services, click here: OEM Coffee and Private Label
Drip Bag Coffee
Convenient – Simple – Efficient could be the three words to summarize this product. For those who love traditional Vietnamese drip coffee but lack time, drip bag coffee is the perfect choice. For coffee shop channels serving drip coffee, traditional drippers can be replaced with drip bags, offering convenience, deliciousness, and environmental protection.
Instant Coffee
VCU provides spray-dried and freeze-dried instant coffee, produced with advanced technology, ensuring the original flavor and quality of the coffee. Besides convenience, VCU’s instant coffee also offers users an excellent coffee experience.
Commitment
VCU is committed to delivering high-quality and stable coffee products to customers. We follow a clear and transparent cooperation process, applying international standards in raw material control, processing, production, and packaging.
VCU Coffee continuously strives to improve product quality and service quality in cooperation. We aim to be a reliable partner for our customers throughout their development journey.
VCU is proud to be a trusted partner of many major coffee brands domestically and internationally. We not only supply coffee to the domestic market but also export to many countries and territories worldwide.
We believe that with dedication and professionalism, VCU Coffee will be the top choice for businesses, coffee shop chains, and brands around the world.
Contact VCU JSC for consultation on Vietnamese coffee!
Contact Information
VCU Joint Stock Company (VCU JSC)
Address:
– Roasting Facility: Group 6, Chu Prong Town, Chu Prong District, Gia Lai Province
– Green Bean Facility: Iave Commune, Chu Prong District, Gia Lai Province
– Hotline: +84 866 895 379
– Fanpage: VCU – Vietnam Coffee United
– Email: info@vietnamcoffeeunited.com
