Vision - Mission - Core Values​

Vision

As integration trends continue to develop, they present both advantages and significant challenges for every business. Facing these current advantages and challenges, VCU has crafted a long-term strategic vision.To become one of the top 3 companies in Vietnam providing specialty coffee to both domestic and international markets.

Mission

VCU was established with the mission of delivering high-quality coffee products to consumers while enhancing the value of Vietnamese coffee on the international market.

Core Values

Trust – Perseverance – Transparency

Business Philosophy

VCU operates with the philosophy of always considering others first and valuing business ethics. We strive to serve our customers diligently, build trust with partners, care for our employees, and make tangible contributions to the community. VCU believes that a business can only be sustainable if it sacrifices short-term gains to build and maintain the company’s credibility and image.

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