Supplying Coffee for the HORECA Industry

What is HORECA? Why is high-quality coffee so important?

If you are running a business in the hotel – restaurant – café sector, you’ve likely come across the term HORECA, which stands for:

• HO: Hotel

• RE: Restaurant

• CA: Café (coffee shops and food service)

HORECA is not just about food and beverages; it’s about delivering experiences and emotions to customers. And among those experiences, coffee is a special touchpoint: a delicious cup of coffee can make a hotel morning perfect, complete a restaurant meal, and turn a café into a place guests always want to return to.

Why Does HORECA Need High-Quality Coffee?

First Impressions That Bring Customers Back

Guests may forget the chair they sat on, but they will remember the taste of their first cup of coffee. High-quality coffee is not only a way to retain customers but also a key for them to recommend your brand to friends.

Elevating Brand Image

In hospitality, every detail reflects class. A 4- or 5-star hotel must serve premium coffee. Coffee is more than just a product-it tells your brand story, shapes brand identity, and reflects your service quality. Poor-quality coffee can damage your reputation.

Good Coffee Drives Sustainable Profit

Today’s consumers are willing to pay more for better quality. Investing in carefully selected coffee beans is a long-term competitive advantage for cafés, restaurants, and hotels.

Keeping Up with Modern Consumer Trends

Customers not only care about taste but also about clean, sustainable, and traceable coffee. Meeting this demand means staying ahead of trends and winning customer loyalty.

Coffee Standards for the HORECA Industry

When supplying coffee for the HORECA industry, businesses should pay attention to:

• Coffee Bean Quality: Beans must be carefully selected, with minimal defects, correct moisture level, and consistent flavor and appearance.

• Roasting Process: Proper technique highlights the bean’s natural flavor, ensuring consistency across every batch. Depending on needs, coffee can be roasted Light, Medium, etc., to match different brewing styles.

• Product Variety: HORECA businesses require flexible options, such as:

  • Roasted coffee beans: for hotels and cafés using espresso machines;

  • Ground coffee: convenient for restaurants or shops without grinders;

  • Drip bag coffee: ideal for hotel room service or takeaway customers.

• Safety & Certifications: Meeting ISO and FDA standards proves that coffee is strictly controlled from raw material to production and packaging.

• Capacity for Large Orders: Coffee suppliers for HORECA must ensure strong production capacity, consistency, and timely delivery—since the industry requires stable, long-term supply.

VCU – Supplying Coffee for the HORECA Industry

Located in Gia Lai, one of Vietnam’s largest coffee-growing regions, VCU works directly with farmers to ensure strict quality control from farm to finished bean.

Modern Factory – International Standards

• High-quality green coffee processing plant with self-controlled supply;

• Roasting facility certified ISO and FDA;

• Production capacity of 80-100 tons of roasted coffee/month;

• Advanced equipment: 60kg/batch roasters, hot-air roasting technology, automated packaging, and a closed-loop process.

Diverse Coffee Portfolio for HORECA

To serve the HORECA industry, VCU has diversified its product range:

• Roasted coffee blends: tailored to customer preferences, balancing flavor and strength for hotels or international guests;

• Specialty coffee: Arabica Specialty or Fine Robusta with unique flavors for premium hotels, fine dining restaurants, or specialty cafés;

• Drip bag coffee: elegant and convenient, perfect for hotel room service;

• Custom roasted & ground coffee: formulas and grind sizes adjusted to fit specific brewing methods.

OEM Services

VCU also provides OEM coffee processing under your own brand, helping you build a distinctive coffee identity:

• Production with exclusive formulas;

• Packaging and labeling designed to match your brand identity;

• Consultation on coffee selection tailored to your target market;

• Full confidentiality guaranteed.

Additionally, VCU’s experienced R&D team is ready to provide guidance and accompany you throughout the partnership.

Read more: OEM Coffee and Private Label

In the HORECA industry, coffee is not just a drink—it’s an experience and a reflection of your brand. With strong production capacity and professional OEM services, VCU is your trusted partner to enhance service quality and win customer loyalty.

Looking for a stable, high-quality, and competitively priced coffee supply for your hotel, restaurant, or café?

Contact VCU today for detailed consultation!

Contact Information

VCU Joint Stock Company (VCU JSC)

Address:

– Roasting Facility: Residential Group 6, Chu Prong Commune, Gia Lai Province

– Green Bean Facility: Ia Grai Commune, Gia Lai Province

– Fanpage: VCU – Vietnam Coffee United

– Email: info@vietnamcoffeeunited.com