CEO Nguyễn Tiến Định x World of Coffee 2025
From May 14th to 16th, CEO Nguyễn Tiến Định (Mr. James) of VCU attended World of Coffee 2025, held in Jakarta, Indonesia. This was a valuable opportunity for him to observe, learn, and help the VCU team better prepare for future international trade shows.
About World of Coffee 2025
World of Coffee (WOC) is one of the largest global events in the coffee industry, and this year it took place in Jakarta, Indonesia. WOC is a golden opportunity to connect with the vibrant coffee sector in Asia. Whether you’re a roaster, barista, producer, or entrepreneur, this event offers a chance to engage with coffee lovers and professionals right in the heart of a coffee-producing nation.
At WOC, attendees can explore Jakarta’s unique coffee culture and experience the innovations that are shaping the future of the global coffee industry. The exhibition features state-of-the-art brewing technology, networking with industry leaders, and tasting top-quality coffees.
This year’s show brought together hundreds of major international brands, including those specializing in coffee machinery, green beans, specialty coffee, and related accessories.
Visitors had the chance to discover the latest trends and cutting-edge products from over 400 brands and connect with more than 15,000 coffee professionals and enthusiasts.
CEO Nguyễn Tiến Định’s Learning Experience at WOC 2025
Driven by a passion for learning and connection, Mr. James headed to Jakarta shortly after participating in the Philippine Coffee Expo 2025. His goal: to strengthen VCU’s global ties and explore new opportunities in the specialty coffee sector.
On his first day at WOC 2025, Mr. James visited numerous booths from leading global brands, learning how they craft compelling brand stories, build strong identities, and promote coffee to the international market.
He also sought out and built connections with suppliers in Indonesia—one of the world’s top coffee-producing countries—to ensure long-term, high-quality sourcing partnerships.
This was Mr. James’s first visit to Jakarta and his first experience attending such a large-scale global coffee event, immersing himself in the energy and innovation of the international coffee community.
His journey to WOC in Jakarta was not only a chance to gain insights and inspiration, but also a key step in VCU’s mission to elevate product quality, improve service, and bring Vietnamese coffee to the global stage.
Contact Information
VCU Joint Stock Company (VCU JSC)
Address:
– Roasting Facility: Residential Group 6, Chu Prong Town, Chu Prong District, Gia Lai Province
– Green Bean Facility: Ia Der Commune, Ia Grai District, Gia Lai Province
– Fanpage: VCU – Vietnam Coffee United
– Email: info@vietnamcoffeeunited.com
